News

How can we improve our skin’s health? What is considered a good skin care routine? The answer is quite simple. Healthy skin is rooted in maintaining a clean, hydrated, and strong skin barrier. Through research and development, Korean skin care uses effective ingredients, tools, and advanced technologies that help target specific skin concerns to achieve that healthy skin barrier. Empowering skincare knowledge is in the center of Korean beauty culture. The 10-step Korean skincare routine is widely known to help achieve healthy skin when the proper products are used together in the right order. It is never too late to...

We rounded up 41 Korean skin-care picks — ranging from gentle but highly-effective cleansers, toners, essences, and sunscreens — to help you achieve the glowing skin of your dreams.   Try listing all the reasons we look to South Korea for skin-care inspiration and stock up on beloved Korean brands like Belif, Cosrx, and Dr. Jart+ for our skin-care routines, and we'd likely be here until tomorrow. "Koreans are serious about their skin care," says Charlotte Cho, the founder of Soko Glam, an online retailer specializing in Korean beauty products, and more recently her own brand, Then I Met You. "They also know what they...

Meet Ayako your J-Beauty Guide

#1: IOPE Air Cushion
#2: Laneige Water Sleeping Pack
#3: Sulwhasoo Herbal Soap
#4: Innisfree Green tea Seed Serum
#5: Etude House Oh My Lash Serum
#6: Banila Co Clean it Zero
#7: The Face Shop Chia Seed 0 Oil Sebum Control Moisture Cream
#8:  Missha Time Revolution Aqua Youth Cream
#9: Tony Moly Egg Pore Shiny Skin Soap
#10: The History of Whoo Gongjinhyang Inyang Balancer

The Korean skin care routine has cult written all over it. Why, you ask?